NYFW: Josie Natori Fall ’17

This was quite the hectic week as we geared up for fashion week in New York City. Since it is the Natori Company’s 40th anniversary this year, we decided to showcase the Fall ready-to-wear collection right in our showroom where a red and orange dragon has recently been painted across the entire showroom wall. It really felt like we were presenting it at Josie’s home as the design team created looks inspired from the Natori archives that date back years and years from when Josie Natori first sold a blouse to Bloomingdale’s.

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Josie Natori
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Models in front of the dragon painted showroom wall

The models were dressed in wooly kimonos, hand beaded couture, velvet slips and fur neck cuffs to emphasize the collection’s Asian-inspired theme and opulent glamour of oriental imperialism. The dragon prints took center stage, along with the strong presence of feminine garter belts, one-shoulder tops and minimal dresses that added to the overall sophistication and charm of the collection.

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Behind the scenes
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Gold shimmery eyeshadow done by the Shiseido team worked well with the bold prints and black clothing
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Intricate prints and dragon embroidery
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These new bags Josie Natori just introduced this year for her 40th. They are so cute and lightweight, easy to carry and the handle looks like bracelets on your wrists
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Mannequins lined up the sides of the showroom so as viewers walked into the showroom, they could admire the remaining fall ’17 looks that weren’t shown on the models
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Ninja looked fierce in bold earrings, dragon embroidered bag and topper
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Predicting the one glove with accessories will be a big trend this fall ’17, such a cool look.

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Milena Garbo had the most striking features with brilliantly blond hair, pale skin and bright blue eyes. She pulled off every look so well.

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My favorite shot of the day

We presented the collection to editors from the major publications like Vogue, Harper’s Bazaar, Wall Street Journal, Allure, Marie Claire, and WWD, as well as, bloggers, and Josie Natori’s more intimate crowd from the Philippines and the fashion world.

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Josie Natori with editors describing each model’s outfit. The dragon sheer tights were such a hit! Even Josie Natori had on the net dragon embroidered tights, they were complimented so much by press and viewers
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Josie Natori matching with the models in her dragon embroidered vest
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Gorgeous embroidery and embellishment
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Time to celebrate… Josie Natori in front of her wall wearing the dragon embroidered vest

In celebration of the brand’s 40th year anniversary, the design director, Kristina Aquino, explained that the Fall ’17 Ready-to-Wear collection is an opulent exploration of romantic imperialism, inspired by treasured pieces from Josie Natori’s historical archive. It was beautiful to see this presentation come to life on Tuesday. It was a very special day and received very well by press. I’m looking forward to being a part of this next important chapter for the Natori Company and celebrating our 40th anniversary.

Have a great weekend!

x,G

 


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