This past weekend I went to Montauk for Fourth of July, which can be quite an exhausting trip, especially after a long weekend. Surf Lodge is a scene and a half, where you’ll spot tons of gorgeous girls in chic Montauk outfits, getting their photo opps in. Working in the fashion industry for a few years, I’ve become aware that everyone has their own insecurities, particularly when it comes to their appearance. From Surf Lodge to Gurney’s Resort, people flock to get into these places to be a part of the “in” scene. Surf Lodge is certainly a scene, and the place you go to dance til sunset, enjoying popular music artists like, Bob Moses or St. Lucia, perform on stage.
Choosing where to stay in the Hampton’s is something to assess before making the trip out east because it depends what you want out of your weekend. People go to Montauk for the purpose of mingling, and Surf Lodge has become a very highly sought after destination for locals, tourists, and travelers looking for the ultimate summer experience. We certainly got that this weekend, and luckily were with friends who either had reservations or bought bottle service ahead, but for many people, the wait is very long and sometimes leaves people waiting 1-2 hours outside Surf Lodge.
This bustier crop top is so comfortable and believe it or not, I’m wearing it backwards. Both the crop top and embroidered floral shorts are from Zara
Today, a lot of importance is placed on social gurus and influencers to bring the crowd to Surf Lodge or to fashion sites, such as Revolve. Social media has become the way to get everyone or anyone’s attention really, and print advertisement is sure enough being kicked aside. Clothing brands, restaurants, publications all have to have the cleanest, most up to date social feeds in order to keep their followers interested and engaged. As a result, a lot of people are (sadly) on their iPhones constantly, especially at Surf Lodge because it is the hotel-meets-bar meets prime Instagram location. Tables this past weekend were bidding for 50k! People were actually doing anything to get in, which is why you don’t go to Montauk for a calm or relaxing time, you go to be a part of the scene and where you mix with people who, like you, live in the city. If you prefer a more relaxing weekend, go to Southhampton, Westhampton or Sag Harbor.
And now for a long work week back at Natori, and then to Martha’s Vineyard the following weekend to celebrate my best friend’s engagement with my best friends from high school. It will be a lot more relaxing than my last two Montauk weekends.
Love yourself and everyone’s opinions of you won’t matter. Have a great week!