The Natori team just had their Spring / Summer 2018 fashion presentation for New York Fashion Week last week. Our team decided to have a more intimate, low key presentation of the collection in the midtown headquarters in our showroom, away from the crowded NYFW events and parties. Since it’s our 40th anniversary this year and we just had a celebration in early August, Josie Natori wanted this season’s fashion week event to be close to home, just like the last fall show, which also took place in the showroom.
The collection was reviewed by WWD and Vogue, where you can also see all the looks from the collection. I gave Vogue editor, Janelle, the walk through of all the looks and discussed the importance of the “peony” and “petals” that served as the design motif and inspiration for all the looks. This freshness and burst of energy from the romantic petals and floral pattern is quite different to the rich East meets West aesthetic from Fall ’17, but the tropical theme still reminds us of the beauty of where it all began in the Philippines. Vogue editor, Janelle, highlighted the importance of the peony and the collection’s undeniable cheerful romance in her review:
Josie Natori was ready to delve into fresh territory for Spring. “I wanted something really fresh and light after our 40th, clothes that were happy and peaceful,” said the designer. There was a stark difference between the fall show in 2017 versus our most recent one we had in the showroom.
As Janelle points out, the “oversize brooches, earrings, and hair jewelry took the peony motif to its logical end point.” Below is a photo of the gorgeous Peony cropped bralette.
Other favorites from the collection included crisp poplin shirts with ruffled peplums and flowy, feminine sun dresses.
More shots from backstage:
This collection is definitely my favorite since I’ve been at Natori. The design team really did such an amazing job with the floral-infused, bohemian looks. I can’t wait to see what’s in store for Fall ’18.
Have a great weekend!