Reasons Why Social Media Marketers Use User-Generated Content

Social media marketers are often faced with the challenge of how to create the most engaging content that resonates with their followers on a more personal level. This is where UGC or user-generated content comes in. UGC is the content created by individuals outside of your company. It’s authentic and created by your fans, and … More Reasons Why Social Media Marketers Use User-Generated Content

Elyse Walker on How to Achieve Success in Today’s Social Media World

Elyse Walker is an absolute legendary boss babe. She struck a deal with Revolve to launch Forward, her luxury e-commerce site, and is unstoppable when it comes to getting what she wants.  She uses social media as a tool to build relationships with her customers and reminds her team of stylists to constantly respond to … More Elyse Walker on How to Achieve Success in Today’s Social Media World